Ammo Inc. has begun selling their new Streak cold tracer ammo direct from their website, and it will probably show up with online retailers soon. I received some 9mm, .40S&W, and .45acp ammo, and was pleased to see that they have invested in custom headstamps for 9mm and .45acp. The .40S&W was Starline. The actual tracer element on the bottom is along the same idea as the “Glow Ammo” brand design which later was merged with G2 Research and marketed as V.I.P. tracer ammo in 9mm. These Ammo Inc. Streak tracers however have a much more substantial glow-sticker, or whatever it is, and it is rounded and has more depth to it. I tested it with a flashlight and it seems to be glow-in-the-dark paint essentially, and one of the below photos shows the result of taking a quick photo after shining a bright flashlight on them in a dark room. The red glow lasts for about 10 seconds and can be repeated over & over when they are lit by a bright light.
Here are two photos (grainy ones) showing the glow paint at the brightest I could get them with a bright L.E.D. flashlight, and then again 6 or 7 seconds later when they fade down.
This one shows a comparison of the glow material on an original Glow-Ammo .45acp bullet (left) and the new Ammo Inc version (right) which appears brighter.