Hornady 9mm Critical Defense "Lite"

I noticed today that Hornady has just released another “Lite” version in their Critical Defense pistol line to go along with the already released .38spl w/ pink tip. This 9mm also has the pink tip and pink graphics. I saw them on MidwayUSA today, and they are described at Hornady’s website here: http://www.hornady.com/store/9mm-Luger-100-gr-FTX-Lite
I also noticed that Hornady mentions an upcoming release for a 135gr .357mag Critical Duty load:

I think it’s a great idea on Hornady’s part… One of the “Special Features” included:
PINK Flex Tip® - portion of the proceeds go to help fund breast cancer research.

Great idea!