I am at the Shot Show in Las Vegas and there are Zombie Targets, and other “Zombie” items in a surprising number of booths. I asked the Hornady guys why they decided to introduce their Zombie ammo and their reply said it all. It was just a trial ballon but they sold over a year’s expected sales in the first 60 days and they can’t keep it on the shelves. Capitalism is all about figuring out what customers want to buy, and there is a big market for Zombie stuff. Lightfield also has their Zombie shotshells because there is a huge demand. Lots of theories on why the demand is out there. Some think it is easier for people to shoot “people” targets if they are actually Zombie targets. Who knows but I heard in a couple of places today theat the Zombie craze is about a $2B market so people will continue to bring products to that market.
The Winchester guys told me they have no intention of bringing out a line of Zombie ammo or weapons!!! At least some good news.