Melekhov and Filyurin advertising agency webpage concerning the SIBFIRE brand name-
Integrated brand development: naming, logo, corporate identity, packaging design.
For Novosibirsk Cartridge Plant, one of the leading machine-building enterprises of the Russian military-industrial complex, we have developed a recognizable and easy-to-remember verbal trademark, brand platform, and visual communications system, including the principles of product packaging design.
The work started with the development of a new name. The verbal trademark has been developed to all Evidence-Based Marketing® standards and tailored to customer needs. Here are just a few of the points highlighted in the brief:
Geographical reference (Novosibirsk or Siberia)
In the course of a quantitative study conducted using our unique technology, the name SIBFIRE won, successfully combining both geographic location and an indication of the product category - cartridges.
The platform of the SibFire brand (the new name of the Novosibirsk Cartridge Plant) is based on a pattern of converging oblique lines of gray-steel and black colors. The logo used is the font spelling SibFire, designed in the form of a cartridge. The main color of the logo was taken by us from the spectrum of the burning flame.
The general system of visual communications is built in such a way as to convey the basic qualities broadcast by the company: quality, reliability and loyalty to production traditions.
The visual communication system of the SibFire brand ( Novosibirsk Cartridge Plant JSC) was extended to packaging and product catalogs: sporting and hunting cartridges of various calibers for rifled weapons, traumatic cartridges for use in active self-defense. The packaging is differentiated according to three main types of products: a cartridge with a bimetallic sleeve (using a stripe of aquamarine color), a cartridge with a brass sleeve (using a stripe of orange color) and a premium line of cartridges (using colored foiling of the ends of the box)."
Photo of a SibFire 9x19mm box from the above listed webpage: