While collecting SCHP pistol rds last year, I was wondering why the ProGrade line by BVAC (ProGrade Ammo Group bought BVAC in 2011) was so short lived, especially considering how they had invested a seemingly considerable amount in headstamped brass, website, etc… I also noticed that their Facebook presence, as far as posts, ceased in November 2014. I think I found the answer, and it looks like an unfair competition lawsuit brought by various parties in Montana:
“Unfair Competition”, specifically the Lanham Act would be the “Likelihood of Confusion and false advertising”. Depending on what the plaintiffs are trying to claim, this statute has one of the higher burdens of proof known and is not an easy case to win unless very solid.
You can see various court filing updates such as a procedural filing in March of 2015 regarding the same case: http://www.leagle.com/decision/In%20FDCO%2020150401E10/PROGRADE%20AMMO%20GROUP%20LLC%20v.%20PERRY
Prograde is no stranger to lawsuits since they were bizarrely sued by real-life lord of war / fraudster Efraim Diveroli in late 2013 for pre-paid contracts which were never filled. (Efraim was busted in an ATF sting for illegal gun possession, and also under investigating for fraudulently supplying junk ammo on government contracts for troops in Afghanistan.)