The question was :
The trade mark “GG” (see above) was registered by SFM when it was founded by Jules Felix Gevelot and Victor Gaupillat in 1884 and this mark “GG” was for “Gevelot Gaupillat”.
Right or no ???
It is false of course.
Here is the story of this trade mark.
Fisrt chapiter :
In the old times threre was in France a shotshells manufacturer called Robert Francois Gosselin in Charenton (city close to Paris)
On the [color=#0000BF]5th december of 1868 [/color]he registered the GG trade mark (N° 3298) at the Commercial Chamber of Paris
Note that the first G is for Gosselin and the second one again for Gosselin
With such a mark you can read the G even if the headstamp is upside down
Robert Francois Gosselin retired and the business was carried by his son, Georges Gosselin, located in Clichy (another city close to Paris) and in Charenton
The renewal of the trade mark was done on the [color=#0000BF]28th of January 1887 [/color](N° 28174) at the Commercial Chamber of Paris)
The Georges Gosselin company went out of business on the [color=#0000BF]28 th of March 1889[/color]
Second chapter :
On the [color=#0000BF]15 th december of 1884[/color], Jules Felix Gevelot and Victor Gaupillat went into partnership to set up the SFM : Societe Francaise des munitions de chasse, tir et guerre (old Gevelot and Gaupillat compagnies)
But the feeling between these two people was not good and [color=#0000BF]in 1887 [/color]Gevelot bought partner’s share of Gaupillat and this last one left the company
Third chapter :
On the [color=#0000BF]12th of January of 1891[/color], SFM registered the GG trade mark (N° 38343) at the Commercial Chamber of Paris.
This trademark was indeed available because at this date Gosselin company was out of business
[color=#0000BF]Till march 1889 [/color](liquidation of the Gosselin company) GG was for Gosselin and nobody can use it.
Therefore it cannot be for Gevelot & Gaupillat
Gaupillat was member of SFM from only from 1884 to 1887, and when SFM registered the trade mark in [color=#0000BF]1891[/color], he was no more in the company.
Therfore GG cannot include “Gaupillat”
So, what was the meaning of GG [color=#0000BF]after 1891 [/color]?
In my opinion it was simply G for Gevelot and G for Gevelot.
Excatly like Gosselin did, you always read the G even if the hstp is upside down.
SFM still wrotte “old Gevelot & gaupillat companies” on its ctges and catalogues because this sentence was included in the denomination of SFM.
But using the name Gaupillat for the meaning of a trade mark, or even refering to this name, was another story (don’t forget in this times the compagnies were quick to sue a competitor specially about trade marks)
Gevelot chose GG because it was a illusion for commercial use to delude the people (even some guys of the 21th century !)
The people could always think it was for Gevelot Gaupillat but jules Felix Gevelot was smart enough to be able to prove it was only for Gevelot Gevelot if he got problems !!
Note for collectors :
An interesting point is is the fact you can [b]date a ctge with the hstp GG.[/b[color=#0000BF]]It is from after 1891 (and Gaupillat has nothing to see with it !!)[/color]
PS : Fede, i am still waiting your answer on “south american shotshells”