Winchester Trademark

Here are the covers from the 1987 & 2005 Winchester catalogs. The 2005 cover is the official Winchester registered trademark of the Horse & Rider. The 1987 cover is an actual photograph of a real horse and rider. I wonder how many times that guy had to ride past the camera to get the image that close to the Trademark.

He probably had to ride by only once. They most likely used either movie type equipment and then just selected the frame they wanted to use, or use a motor driven single-frame camera that with some, can “fire” almost as quickly as a movie camera. It would have been the sensible approach to making a photo like this.