Winchester Trademark


#1

Here are the covers from the 1987 & 2005 Winchester catalogs. The 2005 cover is the official Winchester registered trademark of the Horse & Rider. The 1987 cover is an actual photograph of a real horse and rider. I wonder how many times that guy had to ride past the camera to get the image that close to the Trademark.


#2

He probably had to ride by only once. They most likely used either movie type equipment and then just selected the frame they wanted to use, or use a motor driven single-frame camera that with some, can “fire” almost as quickly as a movie camera. It would have been the sensible approach to making a photo like this.